9A – Testing the Hypothesis, Part 2
Interviews:
Michael:
After this interview, I found out
many new things. During the interview, it was brought up to my attention that
it is hard to start a café where there are many competitions in the area and
the only way to stand out is to differentiate the business. To stand out, I
need to focus on something that is a part of the drink but the not drink
itself. So it was only right to change the boba in the drink. The interview was
very helpful as it allowed me to see different perspectives about the same
drink.
Thanh:
During the interview, we discussed
about who the client base would be and what other business would be considered
competition. We both believe that any other cafe or thinking business could be
considered competition as they are providing similar experiences. However, with
the new boba the milktea could be something that satisfied people thirst and
hunger, which is different when compared to other drinks.
Tammy:
In the interview, we mostly talked
about the difference between the need of the people inside and outside of the
boundary. People inside the boundary are people who knows about milktea thus
they will be more critical and can tell if the milktea is a quality product or
not. People who are outside of the boundary are people who never experience the
drink, thus they are just looking for something the satisfies their taste bud. These
are the things that are different between people inside verse that of people
outside the boundary.
Juan:
After the interview, I found that
there is a lot of differences regarding the concept that I am going after verse
that of the people who already opened a milktea café. The concept that I am
going for is more like the Chipotle. There would be different boba and people
can pick out the one they want. I asked how he would like to enjoy the drink
and this was one of the many ways that they proposed and I thought it was a
really good.
Kim:
After conducting the interview, I
found that people are not willing to try new things thus before starting the
business, we need to internationalize the drink milktea. By internationalizing,
Kim meant to introduce the drink to people of other race because right now
predominately Asian students are into the drink. Thus, by expanding the market,
there will be bigger pool of customers.
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Who is in:
People who are
knowledge about milktea and the quality of the drink.
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Who is not:
People who do
not know about the milktea and want to try it for the first time.
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What the need
is:
The need is to
experience a new way of drinking milktea.
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What the need
is not:
The need is
not experiencing a café environment as the café will provide similar
atmosphere as other café.
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Why the need
exists:
The need
exists because people are possibly tire of drinking the same milktea over and
over again.
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Alternative explanations:
People needs
to experience a different kind of drinks.
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Summary:
After interviewing all five friends,
I discovered new aspects to my business, such as new way of running the business
or how to internationalize the business to expand the customer pool. From the interview,
I also learn about the customers who are in the boundary and who are not in the
boundary and what their difference are. Overall, these interviews were very
helpful in conceptualizing my business idea.
