15A – Figuring Out Buyer
Behavior No. 2
Jose
After
interviewing Jose, I found-out that he all three aspects, the price, quality,
and style, matter to him equally. He stated that the quality should reflect the
price of the service or product. He said that it depends on the product or
service. Some of things he would buy online while other things he would buy in store;
it is whatever is the most convenience for him. When he buys thing, he usually uses
a credit and rarely carry cash with him. The thing that helps him determine if
the purchase is a good idea is whether or not the products continue to be a
useful for him. The said the total opposite thing for a purchase that is a bad
idea; if the products turn out to be useless.
William
According
to William, he said that the price and quality are the most important to him.
Similar to Jose, he said that the price has to match the quality. He said that nowadays
it is more convenient to carry a credit card around rather than cash. Thus, he
said that most of his purchase are done using a credit card. He determines if
the product is a good purchase if the product has a long lasting date and is
useful to him. A product is a bad purchase if it turns out that there were
better deals on the market for a product that has the same use.
Tyler
After
interviewing Tyler, Tyler said that the quality and the price are the two
biggest factors that influence his decision when buying a product. Similarly,
to the Jose and William, Tyler said that the price has to match the quality. Tyler
said that he is also likely to use a credit card instead of cash and that he
usually shops online as it does not require him leave campus. The thing that
helps him determine if a product is a good purchase or not is its usefulness in
his everyday life and if the product does the job that it guaranteed.
Conclusion:
After
the interviews, I would say that in term most people makes their purchase
decision based on the price and quality. The quality of the product has to
match the price. After they make their purchase, they evaluate the product base
on how useful it is and how long the product last for.
Hey Tan
ReplyDeleteGood job with the interview process. It seems that you were able to find out a lot from the interviewees. Your written assignment was descriptive as well therefore it seems like you have good interview skills. However you did not focus on any alternatives to the business you are creating. This assignment would have been more beneficial if you asked them specifically about the industry you want to join.
Hi Tan. Good job on this post. It made clear through your post that you put forth much time and effort into your interviews. The fact that you came to the realization that the quality of the product must match the price relates to the way in which the customer evaluates the purchase and whether or not he or she will purchase from them again.
ReplyDeleteHello Tan, I thought you did a great job on this post. You did a great job at interviewing the people and getting them to answer in depth questions to give you some great feedback. I agree with the final conclusion you came to in that people are going to be most influenced by the price of a product and then its quality. Great job.
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