23A – Your Venture’s Unfair Advantage

The different boba

            This resource is valuable because it is the things that make the café different and unique. Ultimately, the bobas are the things that will set as apart from other café. In addition, the other cafes will not know how to make and recreate the bobas. There are other resources out there that can be substituted for the bobas but it is extremely hard to copy the ones that we are going to make.

The different milktea

            This resource is another that is very valuable because it is the product that we are trying to sell. It will be different from the other cafes but the only concern is whether customers will like the taste of the milktea. The resource itself is not rare but that one we are serving is rare because it is made with a homemade recipe instead of a powder. Thus, the recipe is very hard to get your hands on so it is difficult to recreate the drink itself.

The unique concept of the café

            This resource is not that valuable because other café can recreate the atmosphere by having the same layout. Thus, it is very easy for other people to copy the concept of the café.

Trained employees

            It is essential that a café have trained employees because it demonstrate the professionalism of the café. It is not that hard to have trained employees. Thus, this resource is not that rare and is substitutable.

Does not take that much money to start up the café

            Other business may require more money, however, opening a café does not require much. The only thing that is required is a good atmosphere and good foods and drink.

Knowledgeable employees about the drinks

            From experience, knowledgeable employees are quite rare in a café because most of the employees are just part-time worker thus they do not really care about their work. Thus, it is quite hard and rare to find people who are dedicated to their work in a café.

Unique drinks

            The unique drinks are another factors that will draw people from other cafes to your. Thus, this resource is one of the most important aspects. There are of course other drinks that can be use as refreshment but it is hard to get your hand on the drink itself.

Social media based marketing

            This one is not rare, valuable or non-substitutable because many if not all cafés are using this type of marketing.

Located near UF campus

            Location is an important factor when opening a café. This resource is valuable as it will attract more customers but it is not non-substitutable as there are already other cafes near the campus.

Trust between the owner and employees.

            This is a very valuable resource as the trust will create a better relationship between the owner and employees causing them to care more for the cafes.

The top resource is the boba. The boba is the thing that differentiate the café from the other. In addition, the bobas are hard to recreate as it requires multiple trial before perfecting the bobas. The recipe for them are non-existing adding a level of difficulties when trying to recreate them. As far as I know, there are other bobas out there but there are none that will have the same taste and texture.